Calculated Word Soup vs. Authentic Storytelling
AI content is the fast food of media. This piece looks at why the urge to automate storytelling keeps producing the same hollow result, and why authentic storytelling is the one thing no model can replicate.
What Makes a Strong University Research Storytelling Video?
Universities produce groundbreaking research. That doesn't mean people understand it. This piece looks at what strong research storytelling does well, where it loses general audiences, and why one version of a video is rarely enough.
Using Video to Strengthen Nonprofit Fundraising
Most nonprofits are already creating video. The gap isn't content. It's how that content is used. A recap can show something happened. That's different from helping someone understand why it matters, or why they should give. This In Frame piece looks at how Crop Swap LA used short-form and documentary storytelling to connect the work, the people, and the reason it exists.