Pre-Production
Pre-production is where the story takes shape.
It is the phase where ideas are clarified, structure is defined, and every decision is aligned before a camera is ever turned on.
What this includes
Concept development and story direction
Narrative structure and messaging clarity
Interview planning and question development
Scriptwriting and outline creation
Production planning, logistics, and scheduling
Approach
Pre-production is where most projects succeed or fail.
The focus is not just planning, but understanding. What is the story, who is it for, and why does it matter. This stage creates the foundation that allows production and post-production to move with clarity and efficiency.
Experience
Work often begins with complex subject matter, including research, institutional work, and mission-driven organizations. The process translates these ideas into structured, accessible narratives that can be carried through production and beyond.
Book a Strategic Storytelling Consultation or choose a Service Option to make a Custom Request.
Clarify Your Vision Before Production Begins
This consultation is designed for short-form media projects and campaigns and provides focused producer support to help you define your goals, refine your message, and establish a clear creative direction before production begins.
We begin with a live one-on-one strategy session to clarify your message, audience, and creative approach. This is followed by dedicated offline producer work, where your project is analyzed and strategic recommendations are developed to shape a clear framework grounded in intention rather than guesswork.
You’ll then meet for a follow-up session to review insights, refine direction, and confirm next steps. By the end of the process, you’ll have a clear creative roadmap and the confidence to move forward with purpose.
What’s Included
Live Sessions
1 × 60-minute primary strategy session (recorded)
1 × 30-minute follow-up session
Producer Research and Creative Analysis
Creative analysis and planning
Messaging and story refinement
Strategic recommendations tailored to your goals
Deliverables
2 Recorded Zoom sessions
PDF summary with key insights
Clear next-step action plan
Creative roadmap overview
Session fee applied toward a future production project
Best For:
Early-stage ideas, brand refreshes, or campaign planning for short-form video projects, multimedia content, social media assets, promotional pieces, or single-video explainers.
Note: For documentaries, long-form, multi-episode, or feature-length documentary projects, please submit a custom production request.